Market
Boston, MA
Strategic Services
Product Promotion
Vehicle Design
Custom Fabrication
Event Production
Event Staffing
Graphic Design
Print Production
In order to introduce Amazon Fresh to the greater Boston area, OutCold collaborated with Amazon to create a farm truck-inspired banana stand at Boston HarborFest.
The display featured an Amazon Fresh truck and thousands of bananas piled in the truck bed, while mobile teams of brand ambassadors on bikes and trikes distributed bananas and promotional items throughout the event grounds. This three-day event produced more than 533,130 on-site impressions and 27,500 consumer interactions and allowed teams to distribute nearly 23,000 bananas.
