- Summer 2014
- Chicago, IL
- Mobile Tour
- Guerilla Marketing
- Strategic Staffing
- Each weekend of activation generated hundreds of consumers in the vehicles and 250+ dealer leads
To support the launch of FIAT in the United States, OutCold teamed up with Chicagoland FIAT dealers to bring the all new FIAT 500L to the people through guerrilla marketing tactics.
Teams of brand ambassadors driving the brand new FIAT 500 L targeted consumers in prime locations with high-density foot traffic and invited them to jump in the vehicle and experience it for themselves. Consumers who may have never visited a dealership were surprised and delighted to see the features of the vehicle, and learn about the available options and price points.