To help Flowers For Dreams extend its brand image in a new way, OutCold provided the ultimate mobile marketing package: a completely custom flower truck and the know-how to use it for a variety of non-traditional tactics.

OutCold built out the flower truck based on the brand's aesthetic direction and functional requirements, creating a turnkey mobile marketing vehicle ready for guerrilla marketing, event sponsorships, flower deliveries or pop-up workshops. To ensure that the Flowers For Dreams team was ready to execute with the truck on its own, OutCold provided the necessary training materials and hands-on support to ensure a successful first summer of life on the road.