Free People Tour

 

Activation Period

  • August 29 – September 5, 2015

Markets

  • Santa Barbara, CA
  • Santa Monica, CA
  • Newport Beach, CA
  • San Diego, CA

Strategic Services

  • Mobile Tour
  • Event Production & Design
  • Product Promotion
  • Brand Strategy & Concepting
  • Custom Fabrication
  • Sponsorship Negotiation & Activation
  • Strategic Staffing
  • Graphic Design
  • Print Production
  • Digital Amplification

Results

  • Impressions: 360,000+
  •  
  • Fresh Flower Bouquets: 1,500
  •  

Traveling down the Pacific Coast Highway, OutCold boosted awareness for Free People at Nordstrom with a vintage rig that was made for Cali.  

The tour hit four Nordstrom-anchored open-air malls over two weekends with a vintage Jeep Willys truck and Airstream Bambi trailer full of Free People looks and fresh flowers for DIY bouquets. A team of brand ambassadors hosted quality conversations with shoppers about the Free People selection carried within Nordstrom, encouraged product engagement and social sharing, and drove traffic to the local stores.