Midwest Launch

Activation Period

  • March - May 2012

Markets

  • Kansas City, KS/MO
  • Lawrence, KS
  • Wichita, KS
  • Springfield, IL
  • Columbia, MO
  • Des Moines, IA
  • Iowa City, IA
  • Sioux Falls, SD

Strategic Services

  • Brand Strategy 
  • Mobile Tour
  • Guerilla Marketing
  • Strategic Staffing

Results

  • Delivered 103 hot leads to local dealerships, resulting in 16 vehicle sales directly attributed to this tour
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  • Managed social media content for national Facebook posts to 150,000+ fans
 

To launch the all-new Scion iQ in the midwest region, OutCold developed an 8-week guerrilla marketing tour to take the Scion iQ to consumers in their natural environments. 

A team of two product specialists positioned the car in high foot traffic areas and actively engaged with the public to bring exposure to the vehicle. Allowing consumers to get inside the car and check it out for themselves offered an opportunity for the team to tell them about the capabilities, features and price point of the iQ.