VW Bus Tour

 

Activation Period

  • April 7 – 19, 2015

MarketS

  • Washington, D.C.
  • New York City, NY
  • Philadelphia, PA
  • Columbus, OH

Strategic Services

  • Mobile Tour
  • Licensing & Permitting
  • Custom Fabrication
  • Strategic Staffing
  • Social Media Integration

Results

  • On-road impressions: 650,000+
  • Β 
  • Gift cards distributed: 4,000+
 

To introduce and reacquaint the east coast markets to The Tie Bar, OutCold hit the road in The Tie Bar VW bus for a true road-tripping style guerrilla tour. 

The tour targeted four markets, positioning the branded VW bus and merchandise display in high foot traffic areas along the way to achieve optimum exposure. A team of brand ambassadors engaged consumers with The Tie Bar brand and products, distributed branded socks and gift cards in exchange for   e-newsletter signups, and encouraged consumers to connect with The Tie Bar online through the website and social media channels.