- March 7 – 11, 2012
- Las Vegas, NV
- Product Launches & Promotions
- Guerrilla Marketing
- Strategic Staffing
- Social Media Integration
- Consumer interactions: 75,000+
- Customer line at grand opening moment: 500+
To build excitement surrounding the European-based retail giant's entrance to the market, OutCold developed a multi-phase guerrilla marketing tour of Las Vegas.
The tour utilized a branded ice cream truck, a double decker bus and street teams as the platforms for generating buzz and driving footfall into the new location on the Las Vegas Strip. Brand ambassadors engaged with consumers by distributing branded tote bags, lucky gifts cards and beauty samples.
OutCold also executed Topshop Topman Market Launches in Chicago, Los Angeles, San Diego and New York.