“Let the beauty of what you love be what you do.”
We are so excited that we had the joy of meeting the inspiring Kate & Grace Driscoll recently. If you aren’t familiar with them yet, don’t worry, you’re about to be. Katie is the force of nature behind Changing the Face of Beauty, and Grace is her delightful daughter & inspiration. This is an organization set on “empowering people living with disabilities by advocating for inclusive imagery, thus changing perceptions and igniting futures in the media and advertising industries.”
What has been one of the most motivating moment for you during this amazing non-profit journey?
“Every step forward reminds me why I do what we do. Whether it is an aspiring model finding talent representation or a new brand including the disability community . Those moments ignite my passion to work harder. All people should feel represented in the world they live in.”
What are you most excited about with your new-found friendship with OutCold?
“It has been a dream to work with a marketing firm that understands how important it is for brands to speak to all their consumers. There are few marketing firms including the disability community in their diversity discussions with brands. The opportunity to meet with the OutCold team was a dream come true! I personally believe creatives rule the ad world and I know that OutCold is a “think outside the box” company so that alone reminds us all over here at CTFOB how lucky we are to be sitting at the table with YOU!”
What are you hoping changing the face of beauty can accomplish in the next ten years to create a better world for your daughter and all of us?
“I hope that we can impact diversity discussions at all major brands to the point that the disability community is always sitting at the table. I know that if our community becomes part of the diversity check list there will be no need for our mission any longer. That is always our end goal.
All people deserve to be seen in the world they live in. The disability community is the largest minority in the world, yet remain the least represented in media and advertising. We have come along way but still have lots of work todo. Our focus in 2019 is to really influence the talent industry to include the disability community in their portfolios. It is not ok to ignore us as we increase the need for talent with disability at all major brands.”
We had the pleasure of sitting down with them last week to hear about all that they do. We were not only inspired, we were excited and motivated, we want to get involved!
Read on to see what they are all about and don’t hesitate to reach out or show them your support.
What has been the biggest conversation you think your organization has started/normalized?
“The mission behind Changing the Face of Beauty is the one and only conversation we have had over the past 5 years. Over 100k posts have been shared using our hashtag #changingthefaceofbeauty. We are so proud of our work empowering not only the ad industry to make the right business decision but our community to push brands through their social influence. It is important that the disability community let the industry know they are watching and expect future marketing messages to be inclusive.
It continually blows our mind that we have been able to have this conversation around the world. It is yet another reminder of just how important this mission is.”
We are fortunate enough to choose the brands we get to work with, and feel equally as fortunate that you chose us, What do you look for in a partnership?
“Our partners make our world go around. OutCold is attractive to us because we know you look at marketing nontraditionally. Similar to the way we look at it! Our organization is the one and only. That is good and bad. It is our job to create a conversation that our entire community as well as the as industry can be a part of. We look forward to brainstorming with your team and coming up with projects that would benefit both our missions. Your company is filled with people who have big hearts and minds and I am confident we can do some amazing and creative things to make this world a better place for all people.”