To introduce A2 Milk to the Florida marketplace, OutCold launched a mobile sampling truck and team.
The campaign delivered product samples to consumers attending community events and to employees of prearrange corporate drop-off locations. In addition to direct sampling, this campaign worked to capture authentic consumer testimonials in the form of digital video content that was shared via social media and web. Over a six-week flight window, this campaign delivered 10,000+ unique milk trials, 24,000+ unique interactions and resulted in a complete sell out of product in participating retail locations. The content generated from this tour resulted in 2.5 million+ online impressions.