Emergency Ice Cream

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Market

  • Chicago

  • San Francisco

  • Seattle

  • Portland

Strategic Services

  • Strategic Services

  • Brand Strategy & Conception

  • Product Promotion

  • Custom Vehicle Fabrication

  • Activation Location Negotiation

  • Licensing & Permitting

  • Strategic Staffing

  • Social Media Integration

  • Mobile Tour Planning & Activation

Brand

  • Chilly Cow

Client

  • FCBX

 

Save Yourself From Yourself

In a world taken over by health crazes, kale obsessions and ice cream imitations, people are deprived of the things that give them real joy and satisfaction. Enter Chilly Cow Ice Cream. Crafted for people who are fed up with "healthy" dessert options that never taste as good as the real thing, Chilly Cow ditched the milk protein concentrate, and instead uses ultra-filtered milk. Chilly Cow has 55 percent fewer calories, 70 percent less fat and 60 percent less sugar than regular ice cream.

That's why Chilly Cow is helping the people get their souls back, one lower-calorie half-pint at a time. Together with FCBX we launched an experiential mobile road-show that was routed across the country to festivals (i.e. Wanderlust, Evolution Sports Expo), events, grocery retail partners, farmers markets, health and fitness centers and beyond to spread the good news to the masses. This sampling tour encouraged consumers to “Save Yourself From Yourself.”

Supported by traditional advertising, out of home, digital and social tactics, we sourced, refurbished and built out a real-deal ambulance (it was busy actually saving people just weeks before it was decommissioned) into a custom, ice cream emergency response unit, complete with a self-sufficient content generating “confessional booth” studio. Our Chilly Cow Tour Team travelled across 15,000 miles, generating millions of impressions and sampling thousands to save people from themselves one half-pint at a time.  Consumers had the ability to confess their healthy eating habits to save themselves while also taste testing the ultra-delicious, ultra-creamy Chilly Cow ice cream that’s available in seven flavors from Brown Butter Salted Caramel to Chocolate Brownie Batter.

Gone are the days of chalky texture and weird aftertastes…

It’s time for a #PINTervention

TOUR Stats

·       On the tour, the truck gained 2,100,000 impressions.

·       On the tour, the event generated 25,135 consumer interactions.

·       On the tour, we gave out 19,334 half pints of ice cream.