Downtown Throwdown



  • Madison, WI

Strategic Services

  • Event Production & Design

  • Sponsorship Negotiation & Activation

  • Licensing & Permitting

  • Strategic Staffing


  • Generated 1,000+ leads from interested consumers

  • Initiated the sales of two Jeep Grand Cherokees purchased on the day of the event at area dealerships


Positioning Jeep as the vehicle for action sports enthusiasts, OutCold designed and constructed a 2.5-story snowboard park spanning two city blocks of Capitol Square in Madison, Wisconsin during the city’s annual Winter Festival.

The structure allowed athletes to participate in a snowboard competition for prizes and publicity. Trained brand ambassadors conducted vehicle demonstrations and gathered leads. Strategic Jeep undertones demonstrated support of the culture and avoided feeling “too corporate.”