Corner Store On Wheels

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Market

  • Chicago

Strategic Services

  • Product Sampling

  • Vehicle Design & Spacial Mapping

  • Custom Fabrication

  • Graphic Design

  • CAD Rendering

  • Permitting and Legal Review

  • Route Management

  • Event Staffing

 

 

Nothing is foxier than a crisp, clean Metro Mite, with a hint of whimsy of course, or least that’s our opinion.

OutCold partnered with Foxtrot this summer to help bring the corner store to your front door. Foxtrot isn’t your normal convenience store. Oooh no, this store carries all your favorites, including local and regional products. From craft beer, wine and spirits to specialty ice-cream and cheeses, there’s something for everyone’s cravings. If that’s not enough to grab your attention, maybe the fact that they deliver direct to your front door will whet your appetite. Believe it or not, this operation all started by bike delivery, the windiest of all cities to boot! Its why there’s that iconic, glowing bike located in all their stores and even on the back of this custom Metro Mite, aka the corner store on wheels.

 One of the best things about this tour? Free delicious afternoon pick-me-ups handed out all over town, hopefully you were one of the lucky recipients! Showcasing their new iPhone app, consumers were urged to sign-up using their email address, and test it out on iPads located on the vehicle, all while trying different Foxtrot products as they engaged with the tour staff. Targeting favorite local hangout spots and quirky neighborhoods to beaches, parks, festivals, famers markets and street fairs, Foxtrot and OutCold hit the all the hot spots. This tour was the talk of the town, sampling over 10,000 premium items, creating 4,800,000 in travel impressions and 12,000+ targeted consumer interactions. We drove both mobile downloads and retail traffic to their brick and mortar addresses. It no wonder why this activation created such a buzz.

It’s been said that “Many foxes grow gray, but few grow good”. Foxtrot, is set to do both as it continues to expand its retail footprint and product offerings for many years to come. Stay Foxy, and look for more cool collaborations. OutCold & Foxtrot, Out.