Santa Barbara, CA
Santa Monica, CA
Newport Beach, CA
San Diego, CA
Event Production & Design
Brand Strategy & Concepting
Sponsorship Negotiation & Activation
Traveling down the Pacific Coast Highway, OutCold boosted awareness for Free People at Nordstrom with a vintage rig that was made for Cali.
The tour hit four Nordstrom-anchored open-air malls over two weekends with a vintage Jeep Willys truck and Airstream Bambi trailer full of Free People looks and fresh flowers for DIY bouquets. A team of brand ambassadors hosted quality conversations with shoppers about the Free People selection carried within Nordstrom, encouraged product engagement and social sharing, and drove traffic to the local stores.