Free People Tour



Santa Barbara, CA

Santa Monica, CA

Newport Beach, CA

San Diego, CA

Strategic Services

Mobile Tour

Event Production & Design

Product Promotion

Brand Strategy & Concepting

Custom Fabrication

Sponsorship Negotiation & Activation

Strategic Staffing

Graphic Design

Print Production

Digital Amplification

Traveling down the Pacific Coast Highway, OutCold boosted awareness for Free People at Nordstrom with a vintage rig that was made for Cali.  

The tour hit four Nordstrom-anchored open-air malls over two weekends with a vintage Jeep Willys truck and Airstream Bambi trailer full of Free People looks and fresh flowers for DIY bouquets. A team of brand ambassadors hosted quality conversations with shoppers about the Free People selection carried within Nordstrom, encouraged product engagement and social sharing, and drove traffic to the local stores.