Free People Tour



  • Santa Barbara, CA

  • Santa Monica, CA

  • Newport Beach, CA

  • San Diego, CA

Strategic Services

  • Mobile Tour

  • Event Production & Design

  • Product Promotion

  • Brand Strategy & Concepting

  • Custom Fabrication

  • Sponsorship Negotiation & Activation

  • Strategic Staffing

  • Graphic Design

  • Print Production

  • Digital Amplification


  • Impressions: 360,000+

  • Fresh Flower Bouquets: 1,500

Traveling down the Pacific Coast Highway, OutCold boosted awareness for Free People at Nordstrom with a vintage rig that was made for Cali.  

The tour hit four Nordstrom-anchored open-air malls over two weekends with a vintage Jeep Willys truck and Airstream Bambi trailer full of Free People looks and fresh flowers for DIY bouquets. A team of brand ambassadors hosted quality conversations with shoppers about the Free People selection carried within Nordstrom, encouraged product engagement and social sharing, and drove traffic to the local stores.