- Product Promotion
- Product Sampling
- Vehicle Design
- Custom Fabrication
- Event Production
- Event Staffing
- Graphic Design
To take High Brew Coffee to the next level, OutCold converted a 1952 GMC Coach bus into a mobile sampling vehicle inspired by classic diner details.
After taking it to the studs, the team worked to design and rebuild the entire bus -- mechanics and all. The High Brew liner creates a cozy environment inside, with a custom exterior bar that pulls out from the under carriage storage compartments, giving it the ability to scale the footprint size for any activation.
Following the completion of the build, OutCold set out on a 22-week tour spanning the entire USA. This multi-channel tour hits distribution partners, retail locations and consumer events. To date, the bus and team have traveled to 19 states, executed 50+ sampling activations and distributed 38,175 beverages. After 12 weeks on the road, this tour has generated 11,600,000 on-road impressions.
Visit Food & Beverage magazine to find out when the bus will be in your city next!