Valentine's Day

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  • Chicago

Strategic Services

  • Brand Strategy & Conception
  • Product Promotion
  • Custom Fabrication
  • Activation Location Negotiation
  • Licensing & Permitting
  • Strategic Staffing
  • Social Media Integration

VML and OutCold joined forces to save Valentine's Day with Russell Stover Chocolates in downtown Chicago. 

Teaming up with VML and OutCold, the chocolatier dispatched its Valentine’s Day SOS van. The customized 1960 International Harvester Metro along with our brand ambassadors provided over 5,000 heart-shaped boxes of chocolates to passersby at Daley Plaza. A warming tent was also on-site to treat attendees to cups of hot chocolate sprinkled with Russell Stover chocolate shavings. This one day event on Valentine's Day 2018 delivered 8,450 unique interactions. The giveaways left consumers feeling loved on this special day!