CrossFit Games 2018



Madison, WI

Strategic Services

Activation Location Negotiation

Brand Strategy & Conception

CAD Drawing

Custom Fabrication

Custom Vehicle Fabrication

Event Production

Event Design

Flim and Video Concepting

Filming and Video Production

Graphic Design

Hauling Support Transportation

Licensing & Permitting

Mobile Tour Planning & Activation

Print Production

Product Promotion

Product Sampling

Strategic Services

Strategic Staffing

Social Media Integration

Sponsorship Negotiation 

Sponsorship Negotiation & Activation

Vehicle Design

Video Editing

Fighting Typical Advertising B.S.

OutCold, a Chicago-based experiential marketing agency, has crafted an immersive mobile experience for RXBAR that showcases its brands transparency with consumers on both a product and advertising basis. This means cutting out the B.S. that is typically found in their space, as well as the advertising world. This is what makes the company a true trail blazer. Not only is RXBAR creating a more simple, clean, and honest product, but, they are also reflecting this in their forms of advertising by creating genuine impressions rather than numeric ones.

OutCold fabricated this brand experience from a refurbished vintage Airstream trailer. The Airstream brought RXBAR’s innovation to life through its crisp, clean, simplistic design that reflected their story and brand. It showcased who they are, and cut through the false promises that can often be found in the fitness world. To design This “No B.S.” Experience, OutCold highlighted the product by letting it speak for itself. This means weaving in RXBAR’s bright, bold colors and straight forward copy throughout the whole footprint. 

While navigating through this pop-up experience, athletes had the opportunity to experience first-hand RXBAR’s and OutCold’s authenticity. Athletes were allowed to sample four of the newest RXBAR flavors to hit the market, as well as their newest nut butter flavor, Almond Maple. Throughout this whole experience, consumers were allowed to purchase a custom pack of 12 bars all while charging their phones and watching the CrossFit Games

“The No B.S. Campaign” offers fans the opportunity to put a face to the brand and see that, like their bars/nut butters, they are what they say they are, real. “Wholesome people, make wholesome bars, it’s that simple” commented Abby Justinger, Operational Manager of OutCold. “Why complicate something when the brand can speak for itself? Advertising is not different, give people what they want, an honest experience, not a cookie cutter ad they will forget two seconds later.” 

Following the launch at The CrossFit Games, the mobile experience will make various stops at other events and venues across the country.