San Francisco, CA
Spatial Mapping and Design
Social Media Integration
Real beauty is more than skin deep. So deep and real, it can even create a whole community! Sephora already knew this as it enlisted OutCold to throw a series of exclusive events for its VIB’s.
Yes you read that right, VIB’s, Very Important Beauty Insiders. These are the top beauty loyalists and aficionados from the Sephora community across the nation. They keep tabs on what’s hot and what’s not. It’s a place where the community can share advice and information on their beauty regimens, post tips, ask questions, get inspiration, discuss products in real-time with other shoppers and most importantly get access to exclusive community events. Real people. Real time. Real talk.
This is what makes it no surprise that Sephora has teamed up with the dynamic Glowing Up podcast team, comedians Esther Povitsky and Caroline Goldfarb. This flirty and fun duo creates a weekly podcast that weighs in on skin care, beauty products and all things ‘glowy’ (as they say). They strive to help their listeners unleash their inner goddess both internally and externally using lush, gloriously glam products mixed with a little bit of humor…and sometimes a lot of humor.
Set inside Sephora retail locations from the East Coast to the West Coast, OutCold and the brand team brought this podcast tour to life by giving beauty insiders an exclusive sneak-peak, behind-the-scenes look of the podcast tour production. VIB Guests had an opportunity to engage with Esther and Caroline during the live taping of their show, participate in a candid Q & A forum and stay behind for an exclusive meet and greet as well as a private retail shopping experience where they were rewarded with VIB offers. If you’re not already a part of the community, what are you waiting for…seriously, get involved and get access. See you on tour!