Tattoo Bus

download (1).png


  • Chicago, IL 

Strategic Services

  • Product Promotion
  • Vehicle Design
  • Custom Fabrication
  • Event Production 
  • Event Staffing
  • Graphic Design
  • Print Production

DDB and OutCold joined forces to bring The Field Museum’s latest exhibition, TATTOO, to life.

OutCold converted a 1963 VW Bus into a mobile airbrush tattoo shop and took it to the streets of Chicago.An airbrush tattoo artist provided a live airbrush-tattooing experience to willing participants, while a team of brand ambassadors educated consumers on the TATTOO exhibition at the The Field Museum. The bus and team generated 2,637,546 in-market impressions.