VW Bus Tour

 

MarketS

  • Washington, D.C.

  • New York City, NY

  • Philadelphia, PA

  • Columbus, OH

Strategic Services

  • Mobile Tour

  • Licensing & Permitting

  • Custom Fabrication

  • Strategic Staffing

  • Social Media Integration

Results

  • On-road impressions: 4,200,000+

  • Gift cards distributed: 4,000+

 

To introduce and reacquaint the east coast markets to The Tie Bar, OutCold hit the road in The Tie Bar VW bus for a true road-tripping style guerrilla tour. 

The tour targeted four markets, positioning the branded VW bus and merchandise display in high foot traffic areas along the way to achieve optimum exposure. A team of brand ambassadors engaged consumers with The Tie Bar brand and products, distributed branded socks and gift cards in exchange for e-newsletter signups, and encouraged consumers to connect with The Tie Bar online through the website and social media channels.