New York City, NY
Licensing & Permitting
Social Media Integration
On-road impressions: 4,200,000+
Gift cards distributed: 4,000+
To introduce and reacquaint the east coast markets to The Tie Bar, OutCold hit the road in The Tie Bar VW bus for a true road-tripping style guerrilla tour.
The tour targeted four markets, positioning the branded VW bus and merchandise display in high foot traffic areas along the way to achieve optimum exposure. A team of brand ambassadors engaged consumers with The Tie Bar brand and products, distributed branded socks and gift cards in exchange for e-newsletter signups, and encouraged consumers to connect with The Tie Bar online through the website and social media channels.