Live From Tennessee


  • Chicago, IL

Strategic Services

  • Custom Fabrication

  • Event Production

  • Event Staffing

  • Graphic Design

  • Print Production


To increase awareness of Tennessee as a vacation destination, OutCold partnered with VML to bring the TN music scene to Chicago.

OutCold constructed and executed a live-stream video board allowing Chicagoans in Congress Park to experience and interact with artists performing live in TN. This experience created quality interactions for consumers onsite while also generated content to support the production of an award winning campaign generating 1.24 billion earned media impressions.