Custom Campaigns

Field Marketing

 
 
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Field Marketing Programs

Event Staffing, Training Material Development, Staff Training, Talent Management

Are you in need of high-quality, staff members who can expertly represent your brand? We have you covered. Through strategic staffing and the design of in-depth training programs, we create customize teams to make a lasting connections with consumers worldwide. You’ll find that our Field Teams have a genuine interest in your brand, making their ability to represent your brand—and overall enthusiasm—unmatchable. 

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Field Marketing

Amazon Go

 
 
 

STORE LAUNCH STAFF & TRAINING

 
 

Campaign Planning

The ASk - The Challenge - The Strategy

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Campaign Execution

Field Team Activations

What can people do that artificial intelligence can’t? Connect emotionally. Leveraging a Custom Field Marketing program, OutCold launched a hired, trained and managed a filed team to help Amazon connect with their custom in real life. The program succeeds by: 

Placing Top Talent With Brand & Personality Training

On top of in-depth brand training, OutCold provides training for on-site behavior ensuring valuable one-on-one engagements at all locations.

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Reporting, Learning & Pivoting

Staffing managers keep in constant contact with the Brand Ambassadors, Amazon Marketing and Development teams through confidential information sharing platforms. In real-time, we evaluate insights and adjust strategies as needed.  

Practicing Anonymity 

The entire program is handled confidentiality, allowing Amazon to maintain the surprise ‘pop-up’ nature of the store launches. 

 
 
 

Results

Tour & Sales Success

OutCold and Amazon Go have created a scalable model that is readily available to implement at all new store launches. Amazon plans to open 3,000 cashierless stores by 2021.

CLick through the gallery below to see some of our favorite moments!