Asset Fabrication, Staffing, Sponsorship Negotiation, Permitting, Logistics, Campaign Integration… AND SO MUCH MORE
Mobile tours allow us to take our clients’ brands to the street in a good old-fashioned road trippin’ style. And, we are a one-stop shop for fully customized tours. Beginning with strategy development, we handle all the elements including pre-tour planning, display fabrication, shipping logistics, staffing and everything in between. We work within our clients’ budgets to achieve maximum brand impact and generate strong results.
CusTom Mobile Tour
High Brew Coffee
FOR THOSE WHO DO TOUR
The ASk - The Challenge - The Strategy
Connect through Lifestyle
Inspired by travel and adventure, OutCold and High Brew Coffee crafted an integrated campaign to animate the brand’s mantra, “For Those Who Do.”
Sample with Style
To introduce the premium coffee beverage to target consumers, we created the #HighBrewLiner inside of a 1952 Continental Trailways Bus. We transformed the interior into a classic café while the underbelly converted into a pop up bar experience. This build provided the ability to scale the footprint size for any activation. With the entire design, build and execution done in-house, OutCold’s capabilities shine under one roof. Following the completion of the build, OutCold set out on a 16,000 mile road-trip over a 22-week tour visiting various festivals, trade shows and grocery stores in 33 markets.
Engage Field Marketing & Distributors
We knew positioning ourselves in front of our customer at festivals, trade shows and grocery stores was crucial. We also know the importance of distribution and filed marketing in the longterm success of the product launch. To support these groups, the High Brew Liner stopped at distribution locations rewarding and exciting distributors and field marketers in 14 markets across the country. This effort worked to align the groups who will continue engagement long after the bus pulls away, 365 days per year.
Integrate Message Across Channels
To extend the reach of the mobile campaign and conquer #FOMO, we used the bus campaign as content hub for communication across:
Organic & Paid PR
Organic & Paid Social
Traditional Out of Home
The bus also acted as a stage for journalists and bloggers to conduct interviews to support their own content.
Tour & Sales Success
This tour was the talk of the town. In 22 weeks, we visited 31 cities and 32 states, drove 15,002 miles, sampled 50,904 beverages and generated 23,100,000 on-road impressions. High Brew Coffee sold more than 24 million cans in 2017 and in 2018 grew at rate of 55 percent nationally in the grocery/mass/drug markets.