Nike x Nordstrom

For years, Nike has been an iconic brand name in the sports apparel category. Recently, Nike has teamed up with another big name, Nordstrom, to create Nike by Nordstrom. Working with global agency, MKTG, to bring to life the vision of designer, Olivia Kim, we created a mobile brand activation like no Nike fan has seen before.

We brought our Nike-branded 1969 Ford Vannette to the NYC Block Party, fully rehabbed and transformed into a mobile tarot card reading room. Complete with red beads, curtains, lighting, leather seats and table, Block Party attendees had their tarot card readings done professionally from inside the vehicle while catching a glimpse at the new Olivia Kim shoe line!

At its core, Nike has always been based on innovation, which we wanted to showcase in our build-out by incorporating the “Past, Present and Future” messaging. This brand activation proved to be unique and attention-getting while driving product and brand awareness. Working with Nike and MKTG to create an out-of-the-ordinary experience was one that the consumers never forget - and neither will we!