Two Words: Free Pizza

We know what the people want, and we brought it to them. Using our fully outfitted food truck wrapped in Sweet Earth branding, we brought the mobile kitchen to festivals, events and retail locations across the country to deliver pizza goodness. The goal of this sweet tour was to spread awareness for the new Sweet Earth pizza product line to consumers from coast to coast, many of whom were already familiar with the brand’s wide range of products.

Sweet Earth is a California-based company that focuses on providing healthy and natural frozen food options. In order to show just how fresh a frozen pizza can be, our team served samples to consumers straight out of the TurboChef oven in the food truck. Brand ambassadors served as the connection between the brand and the consumers, educating them on the healthy ingredients that make up Sweet Earth pizza and snapping photos of them enjoying the tandem bike on site.

Our footprint served as a space for consumers to sit back, relax and enjoy the delicious flavors of healthy pizza! After this experience, we scrolled through our social networks to see those who shared their photos and thoughts with #pizzatruth. The tour generated a lot of buzz around the Sweet Earth brand and introduced the new pizza product line to the market in unique fashion!