Say goodbye to old school booking!

This fall, we traveled throughout the Chicagoland area in our customized vintage 1963 Metro Mite to bring the goodness of quick and easy booking solutions to hair salons, barber shops and nail salons! For hair stylists, barbers and nail artists, Booksy means saying goodbye to constant phone calls and 3am texts from clients wanting to schedule appointments. Booksy is an online booking service and mobile app available to merchants and consumers. We took this brand activation to the streets to deliver the Booksy word to these merchants, connecting personally with shop owners across the city and learning the tricks of the trade.

In our customized Metro Mite, our tour team had heads turning as they cruised from shop to shop in downtown Chicago, northside neighborhoods and surrounding suburbs. In an effort to make genuine connections with the hardworking owners and stylists in each shop, the tour team dropped in to say hello, introduce Booksy and learn about what makes each shop unique. Leaving behind Booksy stickers and mugs left the merchants with a positive perception of Booksy and wanting to learn more.

Throughout this local two-month tour, our team was able to bring Booksy to 773 locations, having genuine interactions at each stop and gathering helpful leads for the Booksy sales team who is looking to expand into Chicago. Not only were we able to capture authentic content throughout the neighborhoods and hotspots of Chicago, we were able to connect and learn from local businesses along the way. Win, win!