Every brand dreams of a unique memorable experience…

… that lets their customers truly engage in the story behind their creation. Something that ‘lives on’ rather than gets thrown away or over looked by todays saturated market.

For Wilson Sporting Goods, it’s seemingly simple. Since the early 1940’s they have been make sporting equipment that has been kicked, tossed and caught on youth, college and professional fields all around the US. That is why it is no surprise, behind these great products, is a rich and seasoned history. They are dream builders & creators. With the help out OutCold, Wilson brought their story to life through “The Wilson Experience”.

Within this activation, fans had the opportunity to experience several of the steps in the making of an official leather football. This includes, turning, sewing, customization, etc. Consumers were able to customize their own ball by laser-etching the logo of their favorite team, their name or a phrase