- Calgary, AB, Canada
- Brand Strategy & Conception
- Product Promotion
- Custom Fabrication
- Activation Location Negotiation
- Licensing & Permitting
- Strategic Staffing
- Social Media Integration
- Mobile Tour Planning & Activation
Utilizing a vintage VW Bus vehicle we toured around Calgary, AB to promote Nordstrom Rack’s store openings in town!
At each activation, the team engaged customers regarding the opening, had a DIY pom pom hat giveaway station, and hosted an additional gift card giveaway via the iPad to promote the brand’s opening in Calgary, and encourage consumers to shop there. At the same time, the VW Bus team hosted a photo booth of the bus encouraging social sharing. Additionally the local shops offered a special offer for our activation days.